Born in London, England, and Irregular Choice was created by Dan Sullivan in as a reason to stand out from the crowd. Back in the late 90's Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride.
Footwear brand Irregular Choice's founder Irregular Choice was founded in by the designer Dan Sullivan. He told Women's Wear Daily that his brightly coloured, unusual designs were created in response to "boring" and "very black and brown" British High Street fashions in the late s, and that the printed and coloured footwear sold far better than the classic designs. [ 2 ].
Created by Dan Sullivan back Irregular Choice was created by Dan Sullivan in as a reason to stand out from the crowd. Back in the late 90’s Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride.
In 2001 I introduced the Irregular Choice is the brainchild of Dan Sullivan, who founded the brand in with a vision to create truly unique footwear. His designs feature bold, imaginative elements such as embellished heels, ornate carvings, and intricate charms, turning every shoe into a work of art.
Irregular Choice was founded
Created by Dan Sullivan back in , Irregular Choice has firmly established itself as creative force in the world of footwear, known for its unique, fearless, ‘out-there’ designs. 
Q: As a designer, We gave you the opportunity to ask Irregular Choice owner, Dan Sullivan ANY question and we were inundated with nearly responses from fans, eager to find out the inner workings of the man behind the brand. With topics ranging from his favourite chocolate bar, to collaboration requests, design questions to pricing;.
Darryl from The Muse The founder of the brand Dan Sullivan (Dan Sullivan) from London has been setting the tone in charismatic shoes for 19 years. He founded the brand in , his father founded an English shoe company with little success, Sullivan's mother worked as a shoe designer for the famous brand Red or Dead, but their son masterfully and quickly climbed.
The brand was created by Dan Sullivan is founder and president of The Strategic Coach Inc. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 35 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.